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Business Blogs

At Re-Sauce, our insights are shaped by real-world experience - not theory.

Our team has built, scaled, and sold businesses across the global AV, IT and technology sectors. The perspectives shared here reflect that journey: practical, honest, and grounded in what actually works. From sales strategy and market expansion to PR, marketing and leadership, these articles are designed to help businesses make better decisions, avoid common pitfalls, and accelerate growth. We don’t believe in generic advice or recycled thinking - just clear, experience-led insight you can apply.

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The Start of our Journey

Welcome to Re-Sauce’s first ever blog. Over the next few weeks and months, Lee, Ian, Stuart...

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It’s all about Trust and Having a Strong Contract

I thought for my first blog, that I would talk about Trust and the importance of...

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Cashflow & Finance – The Keys to Success?

Let’s face it, a career in accountancy or as a finance professional is not...

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Building a Business In & Out
of Recession

This is the first blog we have all collaborated on, although we have a...

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Building a Great Team

This week we wanted to talk about the importance of building a solid team around...

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Virtual & Hybrid Marketing is here to stay!

As most of you will know, Re-Sauce was conceived and launched during the...

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Thinking Global, Acting Local Part 1

When looking to develop a Global strategy, one of the key aspects...

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Thinking Global, Acting Local Part 2

As per lasts week’s Part 1 of this blog… Do you intend to be Global? When...

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Putting Margin Back into Distribution

Some of the main differences between the CE and Pro-AV markets are the...

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B2B Marketing in the CE, IT & AV Industries

As I hope you would agree, Re-Sauce has had a reasonable amount of success...

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B2B & B2C Marketing in the AV Industry

Further to last week’s blog, we wanted to continue the theme on how to...

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Success using Social Media

Not everyone likes social media, however there is no doubt that a well-run social media...

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Consistency, Consistency, Consistency

During Lee's twenty plus years in the channel, a lot of people have asked...

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Selling a Business – Some Considerations

People often ask me about the process of selling a business and whether it was...

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How to Launch a New Brand in Europe and the US and How Re-Sauce can Help?

Re-Sauce launched on 2nd February...

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Why Hire a PR Agency

Do I need an outside public relations agency, or can I do it in house? I hear you ask! The...

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The Difference between Re-Sauce and a “normal” Marketing, PR and Business Consultancy

First off, Re-Sauce is all about Sales and ROI...

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How to Make Impactful Videos

At Re-Sauce, between us, we have made a LOT of videos. These range from a standard product...

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When Does Outsourcing Make Sense

We take a look at the pro's and con's of outsourcing...

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