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Why Hire a PR Agency

By Gordon Dutch


Do I need an outside public relations agency, or can I do it in house? I hear you ask!! The answer is 100% you need to hire a great PR Agency! We would say this of course, we’re biased, as we offer PR as part of Re-Sauce’s stable of services, but we believe we can back this statement up, and here's how:

First up, time and money. The bottom line and ROI is everything. Public relations is not just about sending out press releases, holding press conferences, or arranging interviews. PR includes the social media aspect of maintaining an organisations news and blog pages. These jobs would require several salaried people to provide the same level that an external agency can offer for a fraction of that cost. 

When you have a set monthly retainer with a PR agency like Re-Sauce, you have a team of experts on your account that handle each aspect of your PR campaigns. PR Agency's focus solely on these campaigns, and when running a small to medium-sized enterprise, having people focused on just one area is often not possible. Outsourcing this area ensures that you have a dedicated qualified team handling your social media, media coverage, branding, and press releases. So your organisation can get on with what they need to sales-wise. 

Just as you are probably an expert in your field, the PR agencies employees are experts in their field. They bring their expertise in copywriting, social media, case studies, branding, and media relations. 

Our team know how to position our clients to get maximum exposure. Look at the exposure that HYPERVSN, DTEN and Jetbuilt have received since they started working with Re-Sauce. In addition, we have contacts with the media that can support your business. We know which publications will cover which topics and how to package a story to get the most coverage.

Public relations agencies use all of the public relations tools available to generate attention for clients. These tools include press releases, media kits, interviews, webinars, social media, and much more. Do you know the difference between a media pitch and a press release? We do, and we know when to use them. A press release is written in a journalistic tone about a specific piece of news, a new hire, a new product launch, or a particular piece of information. On the other hand, a media pitch has the primary objective of catching a publication's attention — A media pitch provides all the essential information but not all the details. A media pitch is a teaser for a story. 

By bringing in someone from the outside, you are bringing in someone who can be more objective. A good PR agency tends to be well connected and more creative in developing story ideas and teasers to induce the media. They bring experience from working with other brands and organisations that you couldn’t access without a high-quality external PR Company. As an agency, we constantly monitor the news and often seize opportunities that others don't. For example, Re-Sauce has recently brought two of our non-competing brands together to support each other with demonstration facilities at a central London showroom. It was a win, win, win, like so much of the work we undertake.


So if you want to know more about how Re-Sauce can assist you and back up our claims, then reach out to us today at Yes always finish with a call to action 😊

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Here’s what our Industry Colleagues say about us...

Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.

John Potts

Global President & CEO of Peerless-AV

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