Here’s what key industry editors say about us...
“I used to be a B2B journalist and editor, moved to PR for more than a decade, and have been back at it as a B2B editor since 2021. I share all this to say that I’ve worked on both sides, so I know what’s expected on both sides. The folks at Re-Sauce truly understand the Pro AV industry as well as the needs of the journalists that cover it. They are passionate about their clients and know how to help them stand out in a crowded technology space..”
Mark Pescatore, Content Director, SCN
“More than any other industry I’ve covered, AV is deeply personality driven. That’s a huge advantage for a business consultancy like Re-Sauce, as Gordon and Beky are known, respected commodities in our industry community. They’ve built, grown and elevated businesses, and they’ve now translated those skills to marketing and PR for their clients. As an editor, I can attest that they’re a genuine pleasure to work with. Re-Sauce pitches are always thoughtfully tailored to our audience and our focal areas. You never get a generic “Dear Editor” email blast of an inapplicable PR from Re-Sauce because they know the players and they know what we’re after. It makes my job as an editor easier, and it results in better client coverage.”
Dan Ferrisi, Commercial Integrator, CE Pro, Security Sales & Integration
"I've worked with Beky and Gordon for more than ten years. They understand the AV industry beyond just surface-level messaging. They understand from manufacturing, integration, and the IT customer.
From an AVNation perspective, Re-Sauce has been strong partners in both client PR and event coverage. They come prepared, they respect the audience, and understand how to connect brands with the conversations already happening in the industry.
They also get the media side. That matters more than most companies realize. They know how outlets operate, what makes a story worth telling, and how to collaborate in a way that benefits everyone involved.”
Tim Albright, President, AVNationMedia
"Gordon and Beky are true AV industry icons with deep industry knowledge and a thorough contact base to match. With comprehensive insight of the market, and an outstanding work ethic, Re-Sauce are a pleasure to work with. Bringing an understanding of the value of AV press and a professional PR toolbox to match, working with Re-Sauce not only makes a journalist’s life easier, but brings well respected opinions that the industry truly values."
Reece Web, Editor, Inavate India