Press & PR

Led by award-winning storyteller and industry communicator, Beky Cann.

Turning brands into stories people remember.

Re-Sauce offers a dedicated PR and communications engine led by Beky Cann - a specialist in AV, IT, and technology storytelling with 25+ years’ experience shaping brand reputation across global markets.

We don’t produce generic press releases. We craft narratives that cut through noise, resonate with editors, and elevate brands through consistency, credibility, and messaging that feels unmistakably human.

Measurement, Reach & Demonstrable PR Impact

At Re-Sauce, we know PR success isn’t just about coverage - it’s about measurable impact. That’s why, for many clients, we complement our strategic communications work with specialist platforms such as Cision, Meltwater, Releasd and EIN Newswire.

These tools help maximise news reach, strengthen media targeting and, crucially, provide clear reporting that demonstrates PR ROI. From share-of-voice tracking and coverage quality analysis through to engagement metrics and stakeholder reporting, this approach ensures communications activity delivers tangible business value rather than simply column inches.

You can see examples of this in our reporting for PlexusAV via Releasd, as well as highlights from a Cision report produced for Hypervsn, both illustrating how structured measurement helps cut through the noise and show real communications impact.

Local Language PR Specialists

We also work with a trusted network of local-language PR specialists across Europe, the Middle East and the Americas - several of whom are former editors of leading trade publications.

Their on-the-ground knowledge, established media relationships and editorial perspective help ensure messaging lands authentically in each market, with culturally nuanced translations and stronger regional pickup.

Copywriting & Content Creation

Clear, compelling content that reflects who you are - not just what you sell.

Services:

Press releases
Feature articles & thought leadership
Award entries & submission strategies
Case studies & customer stories
Executive profiles and Q&As
Web copy & brand messaging
Internal comms and scripts

Tone always tailored. Story-first. Strategically aligned with your business goals.

Editor & Media Outreach

Relationships matter — especially in PR.

Beky and the Re-Sauce team bring long-standing relationships with editors across the global AV and tech press, built over decades of trust, consistency, and credibility.

What this means for your brand:

Priority coverage opportunities
More meaningful conversations with press
Faster responses and better visibility
Editorial trust that simply can’t be automated
Presence at events, launches and major shows
A brand that stays top-of-mind - because real people maintain real connections

What happens when brands don’t invest in media relationships?

They disappear. Competitors take the space. Narratives get shaped without you in the room. We make sure you’re present, visible and heard.

Events, Shows & Activations

Where your brand meets your audience.

Support includes:

Media briefings and press events
Show messaging and content packages
Press kit creation
Speaker profiles, scripts, and presentation refinement
On-site PR coordination & Press Office liaison
Photography & content capture
Influencer engagement

ISE, InfoComm, Lord’s AV Showcase, regional roadshows — we make sure you show up well.

PR Strategy & Campaigns

Intentional communications that move the business forward.

Every PR plan is aligned with:

Business objectives
Sales priorities
Product launches
Market timing
Trade show cycles
Audience insight

We deliver structured, measurable campaigns - from pre-show buzz and product announcements to long-term thought leadership that positions you as a voice worth listening to.