Press & PR
Led by award-winning storyteller and industry communicator, Beky Cann.
Turning brands into stories people remember. Re-Sauce offers a dedicated PR and communications engine led by Beky Cann - a specialist in AV, IT, and technology storytelling with 25+ years’ experience shaping brand reputation across global markets.
We don’t produce generic press releases. We craft narratives that cut through noise, resonate with editors, and elevate brands through consistency, credibility, and messaging that feels unmistakably human.
Copywriting & Content Creation
Clear, compelling content that reflects who you are - not just what you sell.
Services:
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Press releases
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Feature articles & thought leadership
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Award entries & submission strategies
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Case studies & customer stories
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Executive profiles and Q&As
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Web copy & brand messaging
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Internal comms and scripts
Tone always tailored. Story-first. Strategically aligned with your business goals.
Editor & Media Outreach
Relationships matter — especially in PR.
Beky and the Re-Sauce team bring long-standing relationships with editors across the global AV and tech press, built over decades of trust, consistency, and credibility.
What this means for your brand:
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Priority coverage opportunities
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More meaningful conversations with press
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Faster responses and better visibility
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Editorial trust that simply can’t be automated
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Presence at events, launches and major shows
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A brand that stays top-of-mind - because real people maintain real connections
What happens when brands don’t invest in media relationships?
They disappear. Competitors take the space. Narratives get shaped without you in the room. We make sure you’re present, visible and heard.
Events, Shows & Activations
Where your brand meets your audience.
Support includes:
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Media briefings and press events
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Show messaging and content packages
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Press kit creation
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Speaker profiles, scripts, and presentation refinement
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On-site PR coordination & Press Office liaison
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Photography & content capture
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Influencer engagement
ISE, InfoComm, Lord’s AV Showcase, regional roadshows — we make sure you show up well.
PR Strategy & Campaigns
Intentional communications that move the business forward.
Every PR plan is aligned with:
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Business objectives
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Sales priorities
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Product launches
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Market timing
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Trade show cycles
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Audience insight
We deliver structured, measurable campaigns - from pre-show buzz and product announcements to long-term thought leadership that positions you as a voice worth listening to.
