Sencore

Sencore was founded in 1951 and is headquartered in Sioux Falls, South Dakota. Sencore is a trusted provider of professional video delivery, distribution, and monitoring solutions for broadcast, cable, hospitality, education, medical, and IPTV/OTT markets. With over 75 years of broadcast engineering expertise, Sencore designs end-to-end systems that help customers build reliable, scalable, and efficient video workflows.

Sencore’s Global Marketing Manager Tommy Tran was looking to create more awareness of the brand overall outside of Broadcast and within the fast growing and merging Pro-AV markets. The company was due to launch a critical new product at the NAB Show in Las Vegas in 2026 and contacted Re-Sauce for help, having seen their work for another company within the Sencore Group. 

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Tommy Tran, Global Marketing Manager at Sencore, was kind enough to provide the following reference: 

“Sencore was exhibiting at NAB 2026 and launching a critical new product called the Sencore MRD 8000, that had been designed to address the real demands of video delivery, distribution and monitoring within the Broadcast market. As Broadcast and Pro-AV have become more aligned within the past 2-3 years, I wanted a PR Company that could not only get our press release out and published into the Broadcast market, but also the Pro-AV market, I therefore reached out to Beky Cann and the Re-Sauce team. As Sencore owns a number of other brands, including PlexusAV, I had seen firsthand the quality of work that Re-Sauce had provided PlexusAV and so reached out to Beky for some assistance.

Beky immediately understood the importance of this Press Release to Sencore and helped us create the first draft. Once approved, Beky and the team at Re-Sauce distributed the PR to all the key Broadcast Press, plus many of the key Pro-AV Press. The results were impressive and all the key titles carried the PR. However, even more impressive, was the fact that Re-Sauce put us in contact with key trade organisations, such as The DPP and Futuresource, and they also introduced us to a major US Distributor. I would highly recommend Beky and the Re-Sauce team, as not only is their work always to a super-high standard, but they always go above and beyond in terms of supporting us here at Sencore.”