SCALA

Scala is part of the STRATACACHE family, pioneers in the digital signage industry and  leading the way in digital innovation and marketing technology, helping customers convert or better serve their customers in wide-ranging industries, including retail, QSR, grocery and finance. STRATACACHE creates intelligent visual and audience engagement solutions found on 3.3 million digital displays worldwide, matching the vision with the strategy, experience and delivery capability to make any digital signage project a success. 

 

The ever-evolving STRATACACHE family consists of brands with complementary offerings that allow delivery of an end-to-end digital marketing technology solution. At the core sit brand leaders in content creation, management, and deployment – STRATACACHE, Scala, X2O Media, and Real Digital Media. Specialised technology offerings from Walkbase, Carmanah Signs, PRN, Optika Display, Scala China, and Sys-Teams. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network - from content management to hardware and advanced analytics - on a global scale.

​

At the start of 2024, Harry Horn requested Re-Sauce to undertake some branding work for Retail Media World, a new project for the STRATACACHE family. Having delivered the initial project, Scala then requested Re-Sauce's assistance in creating a press and dealer event for the opening of their new London showroom.

​

Harry Horn, General Manager EMEA of Scala and Vice President Marketing Global of STRATACACHE Group, was kind enough to provide the following reference:

​

“I have known Gordon for well over 20 years, before he launched the Peerless-AV Business and a long time before he launched his new Re-Sauce business. In that time, I had seen the success Gordon had achieved, so when we required a specialist to undertake a new branding project for the group, he was top of mind.

​​

We approached Gordon and Re-Sauce to undertake a key branding project. We provided Re-Sauce with an overview of the business and what we required, and they immediately understood the brief. They were able to take what they were presented and turn their branding ideas around in a super-quick timeframe, which is what we asked for. All the ideas and logos Re-Sauce presented demonstrated an understanding of our needs. They were able to adapt and work through all of the feedback and take ongoing input, until they arrived at a new logo and branding that we are extremely happy with.

​​

The whole process was slick and inspired some very thought-provoking discussions and ideas around what we did as a business. Re-Sauce understood what we were after and delivered it on time and in budget. So much so, that we then initiated a second branding project with them, shortly after the original main project."

​

​