Pufferfish

Re-Sauce were approached in May 2025 by Stephen Patterson, the former sales director for Europe & Africa at Biamp, who had just recently joined Pufferfish Displays as CEO.

 

Over the next 4 months, Stephen and Re-Sauce spent time meeting and initially planning a brand “re-launch” in terms of a new “Go to Market”, Press & PR campaign to start during September 2025. Stephen was good enough to provide the following reference for Re-Sauce.

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Stephen Patterson, CEO of Pufferfish, was kind enough to provide the following reference:

 

“I have known Gordon for many years and admired the way he built up the Peerless-AV business across EMEA and Globally. We spoke many times when I was Sales Director of Europe & Africa for Biamp. I knew that Gordon has an incredible amount of experience having successfully launched and built up a number of AV businesses, including Re-Sauce. Therefore, as soon as I took over the reins at Pufferfish I reached out and we agreed for Gordon to join us as a Global Advisor with immediate effect, and for Re-Sauce to handle all our Global PR.

 

Gordon’s vast number of worldwide contacts have already proven invaluable to us, even though we are still in the early stages of working together. I am super excited to have him on board personally and working with the extended team at Re-Sauce. Gordon has already delivered a fantastic interview with CRN in the US for us… and introduced us to some phenomenal sales contacts, not just in the UK and Europe, but Globally.”