top of page

Home > Case Studies > PUFFERFISH

Pufferfish go to market 

By Gordon Dutch

PUFFERFISH_LONG.png

Re-Sauce were approached in May 2025 by Stephen Patterson, the former sales director for Europe & Africa at Biamp who had just recently joined Pufferfish Displays https://www.pufferfishdisplays.com/spherical-displays-about/ as CEO.

 

Over the next 4 months, Stephen and Re-Sauce spent time meeting and initially planning a brand “re-launch” in terms of a new “Go to Market”, Press & PR campaign to start during September 2025. Stephen was good enough to provide the following reference for Re-Sauce.

 

“I have known Gordon for many years and admired the way he built up the Peerless-AV business across EMEA and Globally. We spoke many times when I was Sales Director of Europe & Africa for Biamp. I knew that Gordon has an incredible amount of experience having successfully launched and built up a number of AV businesses, including Re-Sauce. Therefore, as soon as I took over the reins at Pufferfish I reached out and we agreed for Gordon to join us as a Global Advisor with immediate effect, and for Re-Sauce to handle all our Global PR.

 

Gordon’s vast number of worldwide contacts have already proven invaluable to us, even though we are still in the early stages of working together. I am super excited to have him on board personally and working with the extended team at Re-Sauce. Gordon has already delivered a fantastic interview with CRN in the US for us… and introduced us to some phenomenal sales contacts, not just in the UK and Europe, but Globally.”

 

Stephen Patterson, CEO at Pufferfish Displays

RE-SAUCE_Splatter 2_Yellow.png
RE-SAUCE_Splatter 1_Red.png

Here’s what our Industry Colleagues say about us...

Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.

​

John Potts

Global President & CEO of Peerless-AV

RE-SAUCE_Splatter 1_Red.png
Speechmarks_01.png

Newsletter

Subscribe to our newsletter for all the latest tips tricks and trends

Thanks for submitting!

RE-SAUCE_Logo_Colour.png

Re-Sauce Marketing Consultancy LTD, Surrey, SM2 6JT 
+44 (0) 333 404 6094  |  hello@re-sauce.net

  • Twitter
  • LinkedIn
bottom of page