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designflow & Jones designs

By Keith Jones

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Keith Jones the Co-Founder/Owner of designflow and Jones designs was good enough to provide the below Case Study and Reference for us…


“I have been in the CEDIA/Custom Install Market for a number of years. I have 2 x businesses I own and work in… One is called designflow and we help CEDIA/Custom Install (CI) Companies create detailed system designs for their clients… and the other business is called Jones designs, which offers Complete Product Design Services to manufacturers.


designflow has been a great success and is now an established and well-regarded business in the CI Market, whereas whilst Jones Designs has had some success, it had not really expanded to the level we know it can. I knew that D-Tools had used Gordon as a Global Consultant to their business and spoke highly of him. I also knew that his previous companies BBG and Peerless-AV had been very successful and so I reached out to Gordon for some assistance.


As a fairly small business, I had invested some considerable time, effort and money into various “Management Consultants” previously, which had not really paid dividends. I was therefore very interested to see what someone of Gordon’s stature could bring to the business, especially with his long-term understanding of the CEDIA and CI Markets. I am so pleased I did…


Even on our first VC call, Gordon picked up quickly what both businesses did and the USP’s for them. He really brought my mind into focus around what the short, mid, and longer-term goals needed to be for the business. He questioned how I approached both businesses and how I might expand them. I had previously thought about expanding into the Pro-AV Sector but didn’t really know where to start, not only did Gordon clarify the reasons why I should expand into that area, but he also provided a clear plan of what I needed to do to get into that area.


His level of understanding, contacts and experience allows you to enjoy complete confidence in the advice he provides. I knew he had worked in and owned some very large businesses, but I was unaware that he had grown them all on his own dime and from very humble beginnings and so there was no big ego around his previous successes, just rock-solid advice.


I wouldn’t hesitate to recommend Gordon and Re-Sauce’s services to any small business owner in the CI/AV/UC or IT Space. He is a real font of knowledge, his contacts are amazing and he is also great fun to work with.

Keith Jones M.A.


designflow AV - world leading, smart building, system consultants.



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Here’s what our Industry Colleagues say about us...

Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.

John Potts

Global President & CEO of Peerless-AV

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