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Business Consultancy 

At Re-Sauce we are highly experienced in all areas of business. From creating specialist and top-level M & A/Sales strategies, to advising on a simple channel enquiry. We offer high level introductions to companies and services within the Professional AV, Commercial AV, Custom Install, Residential AV, IT & CE sectors. We can help you write the strategy and through our vast range of Global and industry contacts, more importantly we can help you deliver that strategy! 


What other agency can make this claim?


The process normally starts with an informal discussion around the needs of the client. We like to listen first and ask relevant questions to assess your needs. After the initial discussions, we normally suggest that we spend some time together to create a ‘discovery project’. This project helps Re-Sauce fully understand how your business runs and what your requirements are. We then generally create a detailed SWOT for you to consider the key areas of the business that might require attention and build out from there.


Whilst we are always highly respectful of the clients own thoughts and ideas, at Re-Sauce we pride ourselves on bringing our own ideas, flair and passion to your business. We will always be 100% honest and take the time to review options and areas that you may not have considered. We are also happy to push back if ever required. To us the relationship with our clients is most important, we view this a true partnership and at Re-Sauce we like to think both inside and outside the box!

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At Re-Sauce we pride ourselves on bringing our own ideas, flair and passion to your business.

Gordon Dutch launched and built up his BBG Distribution business in 1992 during one of the deepest recessions the world had ever seen. Despite that, BBG flourished and became one of the most respected and successful AV distributors in Europe. In 2009 during the banking crisis, Gordon sold the business to Peerless Industries Inc and joined their Global board launching the brand Peerless-AV. Whilst Peerless was a successful brand in the US, very few people had heard of them outside of the US and yet within 10 years Peerless-AV had become the brand of choice all across the Globe and a major player in the EMEA business. Peerless-AV and Gordon won numerous awards, most recently they were awarded the Queens Award for Enterprise for their substantial and continued growth in Export sales.


Lee Baker was an integral part of the incredible success story that is Midwich Group Plc. Midwich was for many years regarded as the ‘par excellence’ of Pro-AV & IT Distributors within the UK. After a number of management buy-outs, Midwich floated in 2016 and then their incredible appetite for growth and development was shown in their acquisition of a number of businesses inside and outside the UK. This carefully planned and executed strategy saw Midwich turning over in excess of £680 mill pa by 2019 and with a Global presence as far reaching as Australia and USA.


Ian Sempers was the founder and owner of Medium UK Ltd. Under Ian’s leadership Medium UK grew into one of the most successful and specialist Pro-AV distributors in the UK. Technical knowledge and customer service was at the heart of Medium’s proposition. Ian’s structured and measured approach to running his business saw him sell to DCC/Exertis in 2016.

So between the founders, there are very few areas of running a business, sales and marketing that we have not dealt with over the past 25 years. From growing a small UK only business to a Global brand, from floating, selling or merging businesses to running successful Global businesses respected the world over…


 This is what makes Re-Sauce different to all the other agencies on the market…

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Here’s what our Industry Colleagues say about us...

Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.

John Potts

Global President & CEO of Peerless-AV

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