Collab Advisor https://www.collab-advisor.com/ are part of a large group of mainly IT Companies and were introduced to Re-Sauce at an AV Networking event. Collab Advisor were looking for someone close to the AV industry to help them review their existing “Go To Market” strategy and approach. Rob Brown the Group CEO, therefore approached Gordon Dutch at Re-Sauce to undertake a review of the business and was good enough to provide the following reference.


“Despite investing some fairly significant sums into the Collab Advisor platform and also attending a number of AV events to demonstrate and present the platform, we were struggling to gain traction in the AV market. In fact, over 90% of the business we had done on Collab Advisor, was via existing clients of our other main IT installation business. For that reason, we asked Gordon to come in and review the business.


Gordon started with the basics of our website and customer touch points, by testing our responses and response times to a lead. Once he had reviewed these, he asked us to present the business to him. Through that process, we identified a number of major USP’s that we had not considered previously and realised that our website and sales deck, did not accurately reflect the main benefits of the platform. Gordon therefore made suggestions in terms of changing those. We invited Gordon to attend one of our main board meetings and within that meeting, we also reviewed our current Go to Market strategy and Gordon suggested a number of changes, that have since proven very successful for us.


Overall, we were extremely happy with the work Gordon and Re-Sauce undertook, not only was it completely “on point”, but Gordon helped introduce us to some very interesting accounts. Without doubt, Gordons insight and enthusiasm for the platform really spurred us on to make some significant changes within the business and we would not hesitate to recommend him to anyone looking for assistance in this area.”
 

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Rob Brown

CEO Collab Advisor