Unified Support

Unified Support is a fairly new business working in the supply of both short and longer-term AV technicians into the AV/UC and IT Business.

 

The business contacted Re-Sauce having known of Gordon’s previous successes at BBG and Peerless, and having seen him at virtually every Industry event. 

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Having had a number of calls via Zoom, it was decided to go ahead with a Brand Awareness and Sales Campaign for the business, with maximum impact to the AV/UC & IT Industry (as the business only works via the Channel and not with End Users).

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What impressed the Unified Support team when working with Gordon was the speed that he was able to understand the business and identify its USP’s. Not only did he identify and extract all USP’s for the campaign, but he also suggested some new areas that the team felt they could grow the business into.

 

Having defined a clear plan of action together, most of which was suggested and laid out by Re-Sauce, Unified Support embarked on a 3-month campaign of Brand Awareness, coupled with some “direct” sales introductions from Gordon himself.

 

Gordon negotiated the supply of a number of free interviews with all the leading UK AV titles saving the business a lot of money in that regard. He also reached out at top-level, to all the major UK System Integrators and provided personal introductions via e-mail. Not only did the interviews create some clear and direct leads, but so did the introductions.

 

On top of interviews with AV Magazine, AV News and Inavate, all organised and scripted by Re-Sauce, a short-term Social Media Campaign was undertaken, which was very carefully planned and targeted to grow presence and awareness. In the first week alone, the business saw a staggering 2900% increase in engagement from that campaign and again more direct leads.

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Chris Burrows, Co-Founder and Director, Unified Support, was kind enough provide the following reference:

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"As a fairly new and small business, we are always very careful with what we invest in. However, I would say in the three years since we started the business, working with Gordon and Re-Sauce has been by far and away the best investment we have made in that time.

 

Not only does Gordon bring a wealth of experience and contacts, but the process was very clear, detailed and delivered fantastic results. He is also great fun to work with and spend time with, which is always a bonus. We wouldn’t hesitate to recommend Gordon and the Re-Sauce Team to any company looking to re-define their Go To Market, Expansion, Sales and Brand Awareness in the AV/UC/IT Business. “

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