PlexusAV  (www.plexusav.com) are part of Sencore Inc (www.sencore.com) a major force in the Global Broadcasting Industry. Sencore was keen to tap back into the growing Global AV Market by developing an “all-new” line of ground breaking AV products under a separate brand.

 

Sencore contacted Re-Sauce back in June 2022 to meet at the InfoComm show in Las Vegas and discuss the project. It was immediately obvious that this would be a very exciting and major undertaking and so, over the coming months, both companies spent a lot of time evaluating the project, before signing a long-term contract to work together on Global Sales Strategy, Marketing and PR.

 

PlexusAV will be the first AV-over-IP company to design and engineer everything using a standard (IPMX). PlexusAV mission statement is “To simplify AV distribution with a stress-free approach to systems design”, meaning

 

• AV over IP based on a standard.

• No siloes, our technology can bridge different applications.

• 1G, 2.5GB, 10GB or 28GB.

• Uncompressed, light compressed, and bandwidth optimized, all within the same eco system.

 

As such, messaging and communication would be critical to the success of the project and launch. Having developed a plan between the two companies, Sencore requested Re-Sauce to approach key global AV integrators and consultants to meet with PlexusAV and their team at ISE 2023. Sencore wanted feedback on the prototypes prior to launch. It was via these key meetings that Re-Sauce was able to introduce high-level technical experts from the likes of AVI SPL, Diversified, Kinly, proAV and a number of highly regarded global AV consultants into PlexusAV.

 

Having received very positive feedback from these experts, Sencore decided to push ahead with a full launch of PlexusAV at InfoComm 2023 in Orlando and requested Re-Sauce’s assistance in creating a global press launch. This project included introducing PlexusAV into all the leading global proAV journalists, in both the US and outside the US. Not only were Re-Sauce to organise the press event, but they were asked to undertake all the media buying for PlexusAV globally. Re-Sauce was able to save Sencore and PlexusAV a huge amount of money via its combined media buying capabilities plus Re-Sauce was also able to provide PlexusAV with a large amount of free editorials and interviews, due to strong press contacts and the exciting and innovative nature of the new PlexusAV product.

 

For InfoComm 2023, PlexusAV requested Re-Sauce’s assistance in organising speaking opportunities and face-to-face meetings with key distributors - such as Exertis and Midwich - both in the US and outside the US, as well as a wider group of US integrators and global AV consultants. Re-Sauce secured a free speaking slot at InfoComm 2023 and a speed pitch to the US AV User Group. Re-Sauce has since finalised the global launch (2024) and,  for ISE and InfoComm 2025, managed media buying and secured free and paid interviews/editorials around both shows.

 

“As soon as I met with Gordon and the Re-Sauce team at InfoComm, I knew that we would be working together in some way. Gordon’s knowledge of the Pro-AV market was immediately obvious, along with his energy and enthusiasm. Knowing his background as one of the former owners of Peerless-AV, we believed he would be well connected and he sure was. Within a very short period, we were introduced at top level within AVIXA and into major Distributors in all key areas that we requested… and at board level. 

 

Having established the channel during 2024/5, Gordon then helped introduce us to a whole host of AV Consultants Globally, along with all the major System Integrators to help drive sales. Re-Sauce now not only run all our Global Press & PR, but provide all our Global Media Buying at hugely reduced pricing and help run all our social media. I am so pleased we decided to partner with Re-Sauce, their delivery and reach have been absolutely outstanding in both Press/PR and Sales introductions.”

 

Steven Cogels, Global Director of Business Development, PlexusAV

 

www.plexusav.com – PlexusAV, part of Sencore Inc, a leading brand in the Global Broadcast Industry.