Icecat

 Icecat  is a global leader in AI-driven product content syndication and commerce solutions. The company enables organisations to deliver enriched and standardised product information across platforms, systems, and sales channels worldwide.

 

Built on a structured and globally standardised data model covering millions of SKUs, Icecat ensures consistency, scalability, and accuracy across international markets. More than 40,000 channel partners rely on Icecat to power high-quality product content across digital and commercial environments.

 

Within the Pro-AV ecosystem, Icecat supports manufacturers, distributors, system integrators, and value-added resellers with standardised, enriched product data across multi-vendor environments.

 

Icecat’s data can be seamlessly deployed into configuration tools, CPQ (Configure-Price-Quote) systems, quotation software, ERP platforms, and broader digital sales infrastructures. Through API integrations and automated data feeds, Pro-AV organisations embed validated product specifications directly into their operational workflows.

 

This enables faster project-based sales cycles, improved quotation accuracy, reduced manual normalisation, and full consistency from specification through to installation.

 

René Rozendal, Chief Business Development Officer, Icecat, was kind enough to provide the following reference:

 

“I was introduced to Gordon and Re-Sauce through one of our strategic partners when seeking additional expertise in the global Pro-AV market. It quickly became clear that Gordon combines deep market knowledge with an exceptional, senior-level network.

 

Over the past three years, Re-Sauce has facilitated high-level introductions into nearly all priority Pro-AV accounts we identified. The consultancy's strategic insight and ability to position Icecat directly in front of key decision-makers has significantly accelerated our Pro-AV expansion and strengthened our partner ecosystem.

 

I would confidently recommend Re-Sauce to any organisation looking to enhance its go-to-market strategy and gain direct access to senior leadership within the Pro-AV industry.”