Re-Sauce were contacted by Jamie Brothwell, Chief Sales & Commercial Officer at Exertis AV UK during the summer of 2024. Exertis are part of DCC Group https://www.exertis.co.uk/our-parent-company.php and Jamie wanted Re-Sauce to assist with a Press & PR Campaign for the business to cover the leading Pro-AV and UC&C titles. The project was requested to be a “Blitz PR and Paid Media Campaign” to run between September and December 2024, to ensure that anyone who worked within those sectors could not miss the Press & PR created.

 

As part of the project Jamie requested Re-Sauce to interview the senior leadership team of Exertis AV UK, to better understand the business and help create content for the interviews and paid media that Jamie had requested Re-Sauce to develop. Re-Sauce not only created all the content for these interviews but also directed the videos and placed all the media buying for the project. Jamie was good enough to provide the following reference for Re-Sauce.

 

“I had known Gordon for many years and so once Exertis decided to move ahead with a Press & PR project for the UK, I approached Re-Sauce for some ideas. It was immediately obvious why Gordon has been so successful in this industry… Gordon grasped the benefits of a highly complex organisation and was able to break it down into key USP’s and then develop a whole range of written and video content across all the leading Pro-AV and UC&C titles. A significant amount of that content was achieved without cost via Gordon’s personal contacts, and the balance was purchased via Re-Sauce’s strong media buying leverage at a huge saving.

 

We could not have been more pleased with what Gordon and his team delivered. Exertis were front and centre of every major industry title and indeed, Exertis went on to win the highly coveted 2024 AV Magazine Distributor of the Year award. On a personal and professional level, Gordon and his team were a joy to work with, and I wouldn’t hesitate to recommend Re-Sauce to anyone looking to develop their business within the Pro-AV business.”

 

Jamie Brothwell - Chief Sales & Commercial Officer at Exertis AV UK