top of page

Home > Case Studies > D-Tools

D-Tools www.d-tools.com – Global Leader in AV Design & Quoting Software

By Gordon Dutch

dtools Logo.png

D-Tools are the Global Leader in AV Design & Quoting software with over 7,000 users in more than 90 countries. D-Tools launched a new cloud version of their award-winning software for the US back in 2017. D-Tools approached Re-Sauce in October 2022 having seen their work in the US and Globally for a competitor

 

D-Tools were initially looking to further develop their D-Tools Cloud software and sales across EMEA and so asked Re-Sauce to assist. The initial project was to review D-Tools current offering for the EMEA and provide suggestions for developing the platform specifically for Europe. Re-Sauce provided the review within 4 weeks of the initial request, and it covered everything from “Key Languages, Territories, Currencies” and many other crucial elements. It also provided suggestions on overall Sales, Marketing, Press & PR. The report identified Key Partners for D-Tools including major AV Consultants, Manufacturers, Distributors, System Integrators and VAR’s, specifically by region and all across the EMEA and Globally.
 
Having worked through every aspect of the report together to ensure that all of the Key Territories across EMEA received the ultimate experience from using D-Tools software locally. D-Tools and Re-Sauce then starting work on other projects that covered both sales and marketing Globally. During that project, Re-Sauce and D-Tools identified a number of large Global SI’s that would provide a seismic shift in D-Tools business and then worked together to engage those accounts. Gordon Dutch CEO at Re-Sauce was then asked to provide high-level introductions to those accounts, which resulted in D-Tools winning the largest single contract in their 20-year history.  Re-Sauce provided introductions to AVI SPL, Diversified, Kinly and proAV to name just a small selection of the Key Global and EMEA System Integrators. Further introductions were also provided by Territory into the D-Tools local Sales Teams.
 
Re-Sauce further assisted D-Tools existing Global PR Company with organising speaking opportunities at both ISE and InfoComm 2023 and with heavily discounted Media Buying for the UK for ISE 2022. Going forward, D-Tools have now appointed Gordon Dutch as a Global Advisor and have asked Re-Sauce to assist with their Press & PR in local languages and the Key Territories of DACH, France, Iberia/LATAM, Middle East and APAC.
 
This is another exciting project for Re-Sauce and again proves the strength of relationships Re-Sauce has.
 
Tim Bigoness – CMO/VP Sales – D-Tools, Inc, was good enough to provide the following reference
 

“We have been working with Gordon and his team at Re-Sauce now for nearly 3 years. From the origination of the initial Stage 1 Global Strategy Report, through to the delivery of key sales targets and timelines. The approach and development from Re-Sauce have been faultless.

 

The level of support, advice and high-level introductions Gordon has provided D-Tools is amazing and pays testament to all the super-strong relationships Gordon has built up over his 30 plus years in the business. We initially thought that Gordon’s contacts would be mainly UK… However, in fact they have been all over the world… From C Suite within the world’s largest System Integrators and Global AV Manufacturers, to the Global Pro-AV Press and AV Consultants. It is almost like there isn’t anyone that Gordon either doesn’t know or can’t get us in front of. 

 

I have been in this industry for well over 20 years myself and I have never met anyone with the width of contacts Gordon possesses. We are thrilled with what Gordon and his team at Re-Sauce have delivered for us and have now asked Re-Sauce to expand their remit to include some critical Press & PR, as well as the sales introductions.”

RE-SAUCE_Splatter 2_Yellow.png
RE-SAUCE_Splatter 1_Red.png

Here’s what our Industry Colleagues say about us...

Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.

​

John Potts

Global President & CEO of Peerless-AV

RE-SAUCE_Splatter 1_Red.png
Speechmarks_01.png

Newsletter

Subscribe to our newsletter for all the latest tips tricks and trends

Thanks for submitting!

RE-SAUCE_Logo_Colour.png

Re-Sauce Marketing Consultancy LTD, Surrey, SM2 6JT 
+44 (0) 333 404 6094  |  hello@re-sauce.net

  • Twitter
  • LinkedIn
bottom of page