DTEN www.dten.com – All in One VC/Touch Screen Solutions
By Gordon Dutch
DTEN approached Re-Sauce for some assistance around some Strategic Planning on Press & PR, initially for the UK, which expanded to all EMEA shortly after. DTEN also requested Business and Sales Introductions to the AV Consultant Market and some specific UK & EMEA Distributors, System Integrators & VAR’s.
To assist with this project, Re-Sauce undertook a Strategic Review of all DTEN’s Marketing Assets. Having understood the Key Pillars of the brand, Re-Sauce set about expanding on the Key USP’s from both a Sales & Marketing perspective.
Once the KEY USP’s had been approved by DTEN, Re-Sauce were requested to initially target the Pro-AV Trade Press to develop “Thought Leadership” pieces across all the leading EMEA Pro-AV Titles. After the success achieved in the UK, DTEN asked Re-Sauce to expand and provide “In Territory” PR for their Focus Territories, including DACH, France, Spain and the Middle East. On the sales side, Re-Sauce worked with their UK, DACH and EMEA Sales Teams to review and introduce new business to them.
To this day, Re-Sauce continues to assist with the creation and distribution of DTEN’s EMEA Press and provides local translations and PR into all the key EMEA regions. Re-Sauce organised various Speaking Opportunities for DTEN at the 2022 ISE show and a highly successful Press Event, attended by all the Key Pro-AV Press from UK, EMEA, DACH, France, Spain and the US. During 2022, Re-Sauce assisted in creating a number of Award Entries for DTEN, which resulted in DTEN being shortlisted in all the Awards they entered and winning the much-coveted UC Today Award.
Re-Sauce has provided a wide range of Media Buying all across the EMEA to support the DTEN PR Campaigns, all at very aggressive pricing. This Media Buying, along with the high level of Press & PR created a significant level of Direct Lead Generation for the brand.
Re-Sauce has helped write and deliver a number of Case Studies for DTEN across Europe and continues to develop ongoing Lead Generation for the brand. Over the coming year, Re-Sauce will provide DTEN with Press & PR support at all the major Pro-AV, UC & IT shows across Europe, including support staff on hand at ISE, BETT, UC EXPO and IT Partners in France and many other events across EMEA.
Re-Sauce worked with DTEN on their highly successful “Multi-Platform” launch during Q4 2022 and have now been asked to expand their PR services across all UC, IT, Comms and Channel Titles in Europe.
Along with all our other clients, Re-Sauce provides DTEN with a full range of PR Tools including EIN/PR Newswire and detailed reporting using both the Releasd and Cision platforms. Thus allowing DTEN and all our other Re-Sauce clients the ability to review the “Ad Equivalency” that Re-Sauce and our PR achieves.
The developing relationship between DTEN and Re-Sauce is another great example of the partnership and services Re-Sauce provides.
Doug Remington – General Manager DTEN EMEA was good enough to provide the following reference for Re-Sauce
“We have been working with Re-Sauce for a almost a year now across the UK and DACH. We have been highly impressed by their knowledge of the Pro-AV and UC markets globally and exceptionally pleased with the results they have delivered. As a fairly new brand, having access to their wide range of services and their overall level of contacts within the industry have convinced us to sign a new long-term contract with Re-Sauce that now covers the UK, DACH, France, Spain and the Middle East, we are also exploring going wider across all EMEA.”
Here’s what our Industry Colleagues say about us...
Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.
Global President & CEO of Peerless-AV