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Why your business should use social media?

By Emily Fox


There are a variety of reasons why your business should be using social media. Ultimately, it enables your business to target specific audiences to increase sales whilst increasing your brand awareness and gaining market insight. 


Since COVID-19, the world has been forced to change. Events have gone digital, face to face business meetings have gone virtual, almost everyone had to (and many still are) working from home. This can only mean one thing; social media is being relied upon more than ever right now. Whether you are an SME or a large enterprise, your social media presence is important. That being said, you don’t want to be posting just for the sake of it. Make sure your content is relatable and, more importantly, valuable. If your content is not valuable, then you might as well not post at all. The saying “quality over quantity” springs to mind, and this couldn’t be more true with regards to your social media. 


There are 3.5 billion social media users in the world. Users are spending around 3 hours per day on social media networks, 91% of those users are using mobile devices. That is a huge market that you could potentially be targeting with your social media campaigns. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. You can’t deny that that is a very high percentage. Maybe the question should in fact be, is there a reason social media is not good for your business?

The best part about using social media is probably the most appealing part for the finance department - it is FREE! Yes that’s right, it is completely free to set up your business with basic accounts on all social media platforms. Yes you can pay to become a Premium LinkedIn user or pay to do social media adverts but there is still a lot you can do with a free account, if utilised in the correct way. 


Engagement is a large part of utilising your social media networks. If you engage with your followers on your own pages and comment, like and share other like-minded account posts it will increase your account algorithm stats, which leads to your business popping up on more peoples feeds, which ultimately can result in generating you more leads. 

As mentioned above, we are now living in a world that is increasingly becoming more virtual every day. 


For many business’ the last few months have been some of the toughest times. Business’ have to think outside the box and use tools that are easily available and low-cost (or even free). Social media ticks all of the boxes!

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Here’s what our Industry Colleagues say about us...

Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.

John Potts

Global President & CEO of Peerless-AV

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