4 KEY REASONS WHY A GOOD WEBSITE IS CRITICAL FOR YOUR BUSINESS
By Gordon Dutch
1. ENHANCE YOUR CREDIBILITY
Since most of the population use the internet, a website is the best way to tell the world about you and your company. This is also an opportunity to explain why you deserve their confidence and trust. Most internet users expect businesses to have an online presence and often will only buy from somewhere with a credible-looking website.
Most consumers use the internet to research before buying products (in fact 71% of people). Therefore, a website is a great tool to provide useful information about your business and convince your audience that you offer the best product or service.
There are a few simple ways to increase the credibility to your website:
Regularly update your website with relevant information
Post testimonials from satisfied customers
Provide visitors with a comment section and make sure you respond in a timely manner
Provide quick answers to potential questions
A well-designed, informative, and updated website will add credibility to your business and strengthen your brand.
2. GLOBAL PRESENCE
A website gives you a global footprint as it is always available. You may not be ready to sell internally but having a website allows you to see if there are other markets that might be interested in your products or services.
Having a professional and optimised website is an important tool in your marketing strategy and a great way to position your company. We pride ourselves not only on creating websites that look great and function with ease but that offer our customers the best in search engine optimisation.
3. 24/7 EXPOSURE
Having a website allows customers to purchase from you 24/7 or find out about you and your offering when it suits them rather than when you’re available. Your website is a sales machine, always open and working on your behalf even if you’ve been tucked up in bed. If you’re a fitness instructor and out with clients all day, then your website can be hard at work telling new potential customers what you do. If you sell handmade chocolates, you could be busy on the school run while your website takes orders for you. No matter the size of your business having a website will ensure you never miss opportunities to promote to potential customers.
4. SEARCH ENGINE OPTIMISATION (SEO)
Have you wondered how your competitors are outranking you in search results? If your potential customer searches “Yoga in Reading” and the results place your competitors on the first page while your website is on page 5 the likelihood is you’re going to miss out on that potential new customer.
Search engines such as Google and Yahoo will return results that are most relevant to the keywords being searched for. A well-designed website that has been designed to be an effective Internet marketing tool will increase your website traffic and help you with your search engine positioning.
By generating quality backlinks and creating optimised content, you will be able to increase your ranking, when we design websites,
We aim to ensure you have the most effective content for SEO and we can also advise on social media and PR activities to further enhance this because we understand that a good position on Google will increase your business.
Here’s what our Industry Colleagues say about us...
Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. It’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the AV businesses.
Global President & CEO of Peerless-AV