Beky Cann
Head of Global PR & Marketing
E-mail: beky@re-sauce.net
LinkedIn: @bekycann
Beky Cann is a highly respected PR and Marketing leader with 25+ years’ experience in the professional AV and B2B technology sectors. As Head of Global PR & Marketing at Re-Sauce, she brings deep industry insight, authentic storytelling, and a strong results-driven approach to global communications.
Beky specialises in elevating brands through strategic PR, media relations, content creation, and integrated marketing activity. She is known for developing compelling narratives, shaping thought-leadership, and amplifying brand visibility across Europe, the Middle East, India and North America. With a reputation for being sharp, creative and commercially aware, Beky works closely with internal leadership, sales and marketing teams, partners and the global trade press to build influence, trust and long-term industry presence.
With extensive experience managing customer and partner events, speaker and podcast programmes, roadshows, product launches and global campaigns, Beky consistently delivers initiatives that strengthen engagement and support business growth. A natural connector, she has built strong relationships with journalists, analysts, and industry stakeholders worldwide.
She is also a passionate advocate for DE&I within the AV industry. Beky was a founding member of Women in AV in 2013 and is an active member of the AVIXA Women’s Council UK, helping encourage, mentor and support women across the sector. In 2025–2026, she was selected as part of the inaugural Rise AV Elevate Leadership Programme - a recognition of her expertise, leadership potential and commitment to driving positive change in the industry.
Outside of work, Beky enjoys open water swimming and has a long background in endurance sport. She is a 1st Dan black belt in Mixed Martial Arts and has completed 11 Ironman races plus a Channel relay swim - achievements that mirror the resilience, discipline and determination she brings to her professional life.